As far as a kid is concerned, there is nothing better than playing with their favourite toy! By around the age of 4 months babies start to become interested in engaging with objects. This develops into exploration as toddlers, symbolic play as they get a little older with dramatic play flourishing by the time they are ready to start school.
Play is a very healthy and important part of language development and toys are a great way to support play. However in recent years marketing experts have (in my opinion) gone overboard and started capitalizing on a parent’s desire to provide their children with great toys to support their development. One study even reported parents having an average of 90 toys available for their toddlers to play with at home!